Behavioral science can also be used to promote responsible financial behavior. For instance, financial institutions can use social behavioral segmentationto encourage clients to save more or adopt more sustainable financial habits. By highlighting how other people are behaving, individuals are more likely to conform to the desired behavior.
Behavioral science can also be used to promote responsible financial behavior. For instance, financial institutions can use social behavioral segmentation to encourage clients to save more or adopt more sustainable financial habits. By highlighting how other people are behaving, individuals are more likely to conform to the desired behavior.